About me
Rakesh Kumar is a Senior product designer. He currently designing at apna, leading monetisation & growth charter. In addition, he governs the design system, creates design frameworks to improve the product experience, and streamlines design processes. He believe in great craft, and passionate about how design can elevate our daily experiences.
With 4 years of experience, he had the privilege of crafting solutions for B2B SaaS products for enterprises on web to consumers on mobile. He had worked on a wide spectrum of applications spans from HR Tech, Health tech and Transportation domains.
He holds a bachelor's degree in communication design from NIFT, India and his craft & design has won multiple national & International awards i.e
1. IIB Awards 2022: Longlist mention for 2 projects
2. C-IDEA Award 2020: Pre-Finalist in communication design category
3. D'source international: Winner in Information design
4. WorldSkills India nationals 2018: Medallion of Excellence in Graphic design
Outside of work, he explores and presents data stories that are insightful, and engaging. He enjoys playing badminton, sketching digital paintings, and reading narratives.
Experience
National Institute of Fashion Technology, India.
B.Des (Communication Design)
2016 - 2020
Skills
Product design, Interaction design, Visual design, Information visualisation, Design systems, Typography, User research, Design strategy, Wireframing, Prototyping,
Graphic design.
Information is beautiful Awards 2022
Longlist mentions in 2 Projects
International Design Educators Award 2020
Pre-Finalist from 2072 entries across 51 countries.
D'source Corona Design Challenge 2020
Winner in Information Design from 1254 entries across 52 countries.
WorldSkills India 2018 (Graphic Design)
Medallion of Excellence at Nationals
Tools
Figma, Miro, Whimsical, Adobe (Illustrator, Photoshop, Indesign, XD), Notion, Framer, Sketch, Balsamiq.
Interaction Design Foundation
UX design, Interaction design, Visual design
2019 - 2020
Education
Skills & tools
Awards/Recognition
Senior Product Designer - Apna
Senior Product Designer | Apr 2024 - Present, Bangalore
Product Designer III | Jan 2022 - Apr 2024
• Utilised data insights and research to revamp self-checkout leading to a 30% boost in AOV and a 24% up in overall sales.
• Envisioned and designed Apna’s Enterprise hiring platform that currently contributes more than 20% of the company’s revenue.
• Led major design projects, revamps and contributing to core product design strategy to improve employer platform experience.
• Designed a visual design library which led to 2X productivity across design, dev, and QE teams plus a consistent product experience for an end user.
• Cracked LinkedIn user growth through a design-first ‘Job Share’ feature that led to more than 10X social shares in a month.
Associate Product Designer - Engagedly
Aug 2020 - Jan 2022, Bangalore
• Optimized the employee engagement experience by revamping surveys, resulting in a 20% increase in survey response rates and better feedback analysis.
• Designed a mobile learning experience by reducing employee learning time that improved productivity by 2x.
• Led Initiative to conduct creative thinking activities for the design team.
Unthinkable Solutions - UX Design Intern
January 2020 - May 2020, Gurugram
• Designed a Telehealth solution for hospitals and doctors as a part of my graduation project.
• Collaborated with design team and product manager to design end-to-end complaints management experience in school bus monitoring system.
Paperpencil - UX/UI Design Intern
June 2019 - July 2019, Mumbai
• Designed an onboarding and booking experience for golf course tee times.
Freelance - Graphic Design Consultant
June 2017 - December 2019
Worked with over 20+ clients as a freelancer on various design projects spans from Branding & Identity Design, Advertising Design, Editorial Design, and Packaging design solutions.